Product Unification 

Unified product listings allow consumers to compare the same product across multiple reseller offerings easily. It provides a better shopping experience that typically results in higher conversion rates for online sellers.

Channel Intelligence has created the patented Product Unification technology that links many different representations of a product together to create a single representation of that product across the online channel. This essential technology uses data from manufacturers, retailers and shopping engines to pull like products together automatically while ensuring that two dissimilar products are never linked.

CI Product Unification – A Unique, Essential Technology

Product Unification technology is a key component of all CI services, helping to improve the online representation of products for manufacturers, retailers and shopping engines. It equips online marketers with a unique, important functionality that cannot be created or maintained manually. 

• Flexibility – Any type of data can be stored and distributed without being tied to a rigid database schema.

• Unification – A “unified product” displays a single representation across vendors, retailers and shopping engines.

• Exclusivity – This patented capability is only available from Channel Intelligence, providing our clients with a compelling advantage online.

The Product Unification Process 

CI’s patented Unification process interprets and understands the important data points about product information by using several key pieces of product data to determine unification eligibility. The process sees through any bad data using a system that takes into considerations factors such as manufacturer name consolidation and data interpretation algorithms.

How Product Unification Benefits the Channel

• Proper Categorization
  • Unification allows quicker, better placement on shopping engines with proper categorization of products, pulling like items into the correct Universal Type-based Category (UTC).
• Consolidated Product View
  • Unification serves as the cornerstone of comparison shopping on CSSE or Manufacturer sites online by providing a single product listing across multiple resellers

Product descriptions vary by online seller, often causing products to be mis-classified and comparison shopping difficult.

The patented CI Product Unification technology creates one optimal representation using product data from manufacturers, retailers and shopping engines.

Using the unified product data, CI’s optimization technology then displays the product listing uniformly across all online channels.