A Universal Product Code (UPC) is a commonly used 12-digit barcode for the purpose of tracking and selling products through retail channels. Since these codes are widely adopted by most manufacturers and are unique for each product, UPCs are a vital piece of product data. This is especially true in online channels where unique identifiers are needed to group like items together for purpose of comparison shopping.

Channel Intelligence can help retailers and publishers by providing missing UPCs for unifiable products using consensus data within the Channel Intelligence database or publicly available data. For UPCs that are provided, each is check summed for accuracy.