To help online marketers understand how consumers are searching for their products Channel Intelligence captures the terms entered by consumers and then measures them against the marketers pre-defined performance metrics. High-performing keywords are used to attract qualified consumers, while low-performing keywords are removed from the product data to prevent attracting consumers that are unlikely to buy.

KeywordIQ delivers results through a discovery and ranking process tailored to the objectives of each marketer. It also helps with:

• The automated discovery of product-related keywords used by consumers to find and buy products.
  • These keywords change over time based on shifts in consumer preferences and search techniques.
• Pre-defined keyword performance metrics that enable “high-performing keywords” to be analyzed based on traffic, conversion rates, sales, Return on Ad Spend, net contribution and other key metrics.
• Making all shopping channels more effective by leveraging search terms used within each channel
• Improving the conversion rate for shopping channels while reducing click costs
• Attracting qualified buyers instead of just online browsers