A marketer’s Web site is the key platform to showcase their products and turn online browsers into online buyers. Sites must be properly merchandised to ensure that consumers can easily navigate through product offerings to find what they are searching for. The site should be merchandised using a virtual planogram, similar to the process used by brick and mortar retailers to merchandise products in stores.

TaxonomyIQ provides the ability for marketer’s to leverage the Channel Intelligence Universal Type-based Category taxonomy for the purpose of merchandising and structuring products on their site. With TaxonomyIQ marketers also have the option to personalize the navigation to suit their needs.

TaxonomyIQ features:

• Customized Taxonomy creation based on CI’s Universal Type-based Category Structure
• Modify the depth and breath of the taxonomy to meet the needs of the marketer such as:
• Break out Tools from Home Improvement
• Combine Toys & Video Games
• Rename Apparel to Clothing