Improve Product Data for a Better
Consumer
Shopping Experience
Now that you are ready to launch your site, it’s time to focus on the product data needed to facilitate an optimal shopping experience for consumers. The Classification Suite by SellCore is a fast and effective way for you to receive product data. This data, once accurately classified, will be delivered back to you in a uniform format for easy consumption.
The Classification Suite gives you the flexibility to select from hundreds of top merchants already managed by CI – or you can send us your own merchant data. The choice is yours! Either way, you will enjoy top-notch product optimization and classification technologies that help to identify the proper categories and attributes for product placement and navigation. Another data advantage only available with the Classification Suite is the ability for us to provide you with all of the retailer product listings in your data set that represent the same manufacturer product offering. This ensures you’ll display one unified product listing on your site so consumers can compare products among various sellers.
The optimization and classification technologies used to power the SellCore™ Classification Suite include the following:
- AttributeIQ – harvests product attribute data from product names and descriptions such as color, item type, gender, use, dimensions, material, etc.
- CategoryIQ – categorizes each product into a single type-based category for accurate placement within the site taxonomy
- FeedIQ – maintains and manages essential product data such as price and stock status, delivered from merchants or affiliate hubs to the publisher in a standardized format
- Hub Data – receives merchant data from affiliate hubs to power the product listings on the publisher site
- UnificationIQ – identifies like items sold across multiple sellers to represent a unified product listing on the publisher site
Focus your energies on building the relationships with your merchants and growing your consumer base, and leave the data concerns to us.
