True Tag Marketing Pixel Manager

SellCast > TrueTag Marketing > Pixel Manager

Add New Advertising Partners, Protect Your Ad Dollars

You often need to install custom tracking pixels for each referral partner when you start a new ad program – a major pain point when you participate in multiple online advertising programs. IT resource constraints can delay the addition of new programs as you wait for them to install the pixels.

Consider also that running multiple ad programs means you often pay out multiple referral commissions for the same sale. With all the different tracking systems in place, how can you get a true picture of which programs are performing and profitable?

SellCast™ TrueTag™ Pixel Manager is a convenient service that gives you the flexibility to quickly add or remove third-party pixels needed to support online advertising programs and determine accurately who should be paid the referral commission. We offer two ways to implement Pixel Manager, use them together or independently based on your needs.

“With the insights gained from True Tag Pixel Manager we have been more effective in the management of our marketing channels. Not only have we reduced our marketing costs by avoiding multiple payouts for the same sale, we have a better understanding of each of our marketing channel’s performance through the buying actions of our customers” - Steve Trimbo - Director, Online Operations

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Dynamic Pixel Manager – Accurate Tracking Helps You Control Your Referral Payouts for Multiple Programs

Like many of today’s retailers, you may have just a handful of advertising programs running at one time - or thirty plus programs including shopping engines, affiliates and other channel programs. Though each program has its own tracking pixel installed to measure traffic and sales conversions, redundancies naturally arise when determining which program should be awarded credit for each sale. Determining which partner should be paid is critical given the multiple consumer touchpoints generated by your programs. To help you avoid paying two, three or even four times for the same sale to multiple partners, we offer Dynamic Pixel Manager. Benefits of Dynamic Pixel Manager include:

Accurate insight into all of your inbound leads and the associated referral partner.

Reports show which partner should be awarded each sale based on your pre-defined business rules.

Protect your sales data by only providing sales information to the partner who should be awarded the sale.

Static Pixel Manager – Automatic Implementation of Tracking Pixels for New Advertising Programs

Many retailers want to try new advertising programs but dread the idea of having to ask their IT department for yet another tracking pixel to be installed on product pages. With Static Pixel Manager this problem is immediately resolved. Benefits of Static Pixel Manager include:

Install only ONE pixel, CI’s TrueTag pixel, and all your future pixels are implemented by CI.

No more delays adding new advertising partners. You gain more control of which programs you want to participate in and when they are started.

No impact on your internal IT resources since future pixels are installed automatically, with minimal budget impact.

Learn more about how Channel Intelligence can work with you for rapid installation of tracking pixels and give you a true picture of your referral partners’ performance.