Leveraging Marketing Experts for More Effective Shopping Engine ManagementChannel Intelligence, Inc. Published: July 2008
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This whitepaper examines the types of solutions available and what to expect when working with a vendor to manage your shopping engine channel. Turning over the management of the shopping engine channel to specialists can give retailers’ immediate access to technology and expertise for improved performance and increased revenue, while reducing the ad spend resulting in more dollars for the same budget. |
Guided Product Search: How Product Attributes Help Online Retailers Increase Sales |
This white paper reviews the current state of product attribute use in online shopping channels and gives insight into the future trends retailers can look forward to. In addition, it presents an automated solution that allows retailers to provide the necessary data to comply with new attribute data requirements with minimal changes to existing shopping feed procedures. |
Maximizing Profits with Last Revision: May 2006 |
Comparison Shopping Engines (CSEs) like Shopping.com, Shopzilla, NexTag, Yahoo! Shopping and others can provide an excellent ROI when used effectively by online retailers. A marketing strategy that is based on the unique behaviors of the CSEs allows retailers to maximize the ROI of each advertising dollar at the CSEs. By analyzing the product-level profitability of each CSE, online retailers can target their marketing budget to those products that are profitable to advertise on these sites. |
Comparison Shopping Optimization:
What Every Online Retailer Needs |
Comparison shopping engines (CSEs) like Shopping.com, Shopzilla, NexTag, Yahoo! Shopping and others can be very effective at driving highly qualified leads to a retailer's online store. However, many online retailers fail to achieve these results due to data problems that limit the effectiveness of these advertising programs. Comparison Shopping Optimization is an ongoing process that significantly improves traffic from these sites - and provides the metrics to measure their success. |