Overview
A retailer selling online today has more challenges when it comes to effectively advertising their products than online retailers did just a few years ago. Today, a retailer cannot simply focus on driving web traffic, they must also drive sales. To do so, they utilize a myriad of online advertising programs to capture consumer interest and sell more products. Utilizing these programs requires effort on the retailer’s part to get started. Once implemented, they must measure the success of each program in order to continue to fund each program.
TrueTag™ services provide several options to help meet the needs of online retailers. Built using proprietary technology, TrueTag is a JavaScript-based tracking beacon that tracks web traffic from advertising partners and the resulting sales. TrueTag technology powers innovative services for retailers by providing unparalleled lead source, cart and order tracking.
For retailers, the following TrueTag services are available:
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Effective options for managing third-party pixels |
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Accurate management for shopping engine programs |
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Detailed insight and measurement of all advertising programs |