Detailed Insight and Measurement of All Advertising Programs

Online advertising is an extremely effective way for you to generate more traffic and sales for your online store. For maximum impact, you typically have numerous marketing programs running at any given time, including SEM, targeted email, shopping engines, banner advertising, etc. While most of these marketing programs will provide some level of insight into their performance, the true performance of your advertising often remains hidden.

SellCast™ TouchPoint Analyst provides retailers like you with a new way to track and manage the performance of your online advertising programs and campaigns.

All you need to do is install our TrueTag™ pixel and let us know what business rule to apply to each program and/or campaign.

TouchPoint Analyst answers the following questions:

• What is the true performance of any marketing program? 
  • Many reports today mask the true positive performance of any given program.  Now you will be able to see awarded sales per program based on your business rules, as well as assisted and influenced sales programs, giving you better insight into the bigger picture. 

• How do you measure the success of programs that assist other programs? 
  • For example: Many programs, like shopping engines, drive product-based leads. If your shopping engines are assisting other programs you will be able to see just how often product leads from shopping engines result in the same or similar product ultimately being purchased. 

• Want to see what would happen if your paid search program wasn't competing with your email program for awarded sales?
  • Now you can isolate results by customizing your competitive reporting group. You decide how to view and analyze each program.

• Need to create individual sales association rules per marketing program? 
  • You can finally assign different business rules to each program. For example: award your paid search program sales on a “last-in same session” rule but set email programs to a “last-in within seven days” rule.

Contact us today for a consultation.