Effective Options for Managing Third-Party Pixels

Most retailers need the flexibility to try out new marketing programs but are often hindered by the inability to get the required tracking pixels implemented.  Once retailers are able to implement the numerous sales tracking pixels required to support their marketing programs, they find themselves sharing the details of every order with each marketing program.  This unmanaged sharing of all order information creates inaccurate measurements of success, as multiple marketing programs will mistakenly claim credit for the same order. Inaccurate reporting and sales credit also results in the overpayment of commission payouts.

 

TrueTag™ Pixel Manager is a convenient service that gives you the flexibility to quickly add or remove the third-party pixels and surveys needed to support online advertising programs, as well as intelligently share sales and survey information with deserving 3rd parties, based on the retailer’s rules.

 

“With the insights gained from True Tag Pixel Manager we have been more effective in the management of our marketing channels.  Not only have we reduced our marketing costs by avoiding multiple payouts for the same sale, we have a better understanding of each of our marketing channel’s performance through the buying actions of our customers”

Steve Trimbo - Director, Online Operations

 

 

Benefits of Pixel Manager include:

 

• Install only ONE tracking tag with TrueTag™ and all your future pixels are implemented by CI.

 

• No more delays adding new advertising partners. You gain more control of which programs you want to participate in and when they are started.

 

• No impact on internal IT resources.  Future installations are performed by CI.

• Dynamic Implementations that have rules based support for intelligent firing of 3rd party tracking pixels and/or surveys.

 

• Common Uses

 

• Share sales information with only the 3rd party that drove the sale, thereby eliminating the accidental double counting that occurs amongst your marketing programs.

 

• Fire a 3rd party survey for the shopping engine that drove the sale while suppressing others, thereby providing a better user experience.

 

Contact us today for a consultation.