Search Marketing is Not Advertising, it's Response Management
According to Forrester Research, the typical leading retailer spends 40% of its online marketing budget on paid search, about $1.4M each year. But the paid search channel is evolving…
Gone are the days of outdated techniques that yield mediocre results. The focus on bidding and keywords must be replaced by an emphasis on queries and text ad creative in conjunction with sophisticated data collection, statistical analysis, and advanced testing. Successful paid search marketing is not advertising, it’s Response Management™.
Channel Intelligence and Commerce360 have aligned to offer SellCast™ Paid Search Plus, a methodology and management process powered by unique technologies that enable true Response Management, delivering visitors who convert to improve results.
Why Our Methodology Works
The answer can be traced back to searchers. They’re telling you what they want through their behavior. The queries they type in the search engines, whether they click on your text ad, and how they behave on your site all tell you if they will convert. All you have to do is respond by following the searcher’s lead and simplify the buying process by giving them the right content at the right time. SellCast Paid Search makes this possible.
Say goodbye to the "set-it and forget-it" approach – and its lackluster results. Use technology to your advantage.
A unique set of innovative paid search technologies ensure you are targeting the right searchers, optimizing bids, and maximizing click-through and conversion rates.
- Improve your product data for a more complete and accurate data set to facilitate the search process with CI’s CommerceIQ™ optimization platform.
- Enable tracking, testing, and improvements to every element of the campaign with Commerce360’s proprietary search automation platform, ClickEquations™.
- Gain detailed insight into what happens within your paid search program and analyze how paid search is performing relative to your other online marketing initiatives with CI’s TrueTag™.
Contact us today for a consultation.
