Improve Your Online Product Data to Sell More

Unlike traditional brick and mortar retailers where customers can see, touch and feel the product and read packaging, online retailers must sell products solely from the content on each product page. And while brick and mortar retailers have years of store plan-o-gram experience to understand the best classification and placement of products in their store, you must try to create a parallel to the in-store experience adapted for shopping behavior in the online medium.

In order to facilitate the online buying process, your product catalog data must be:

• Accurate and complete (to satisfy the desire to “touch” the product)

• Classified for optimal organization (so products are easy to find)

SellCast™ Content Enrichment offers you services designed to help you complete valuable data points missing in your product content as well as help classify products into industry standard taxonomies. 

Quality product data is the foundation that merchandising and marketing strategies are built upon, so investing in your product data is the necessary first step to ensure you continue to grow your online sales.

*Research shows that the quality of online product information heavily influences sales:

• 77% of consumers are somewhat to very significantly influenced by the quality of online content.

• Yet 76% of consumers state that content on a retailer’s website is often insufficient for them to complete their research or purchase online.

• Most importantly, 79% of consumers rarely or never purchase a product online without complete product information.

Your customers are frustrated when images and important data are not available or they can’t find certain products because they’ve been classified incorrectly and listed in the wrong category. Each of our product content and classification services will help your products perform better with your site’s current search functionality and improves your site navigation.

SellCast™ Content Enrichment lets you serve consumers better with the product content that’s critical to a smooth shopping experience, including:

• Attributes
• Category Placement
• Images
• Keywords
• Taxonomy Classification
• UPCs

Depending on your needs, our services can be purchased as a single integrated source for product content or as independent modules.

Consult with Experts to Get Your Online Product Catalog in Optimal Shape

As an added bonus, our optimization and content team offer consulting services to analyze your current product catalog to provide you with an overall content and classification score and provide recommendations for improvement. You can then enlist us to help improve your data through our Content Enrichment services or you can use these recommendations to understand the areas you need to focus on yourself.

 

Contact us today for a consultation.