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TrueTag™

TrueTag™, a widely adopted proprietary technology, is a JavaScript-based tracking beacon that is located at millions of pages (product pages and shopping cart pages) online. This core Channel Intelligence (CI) technology serves as the platform for tracking and drives CI's proprietary sales reporting. This network of millions of pages and consumers gives unique depth and breadth to measurement of online advertising programs. TrueTag tracks referring site, loads, leads, carts, unique users and orders. TrueTag is also flexible enough to work with most marketing campaigns including manufacturer Web sites, shopping engines, e-mail campaigns, display advertisements and paid searches. TrueTag is the solution for measuring and managing traffic generation, site usage, leads and sales attribution with the partners and providers that CI customers select. With TrueTag technology, CI is able to both measure and report on the effectiveness of advertising and marketing campaigns From Search to Sale.

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Unification

CI has created the patented Product Unification technology that links many different representations of a product together to create a single representation of that product across the online channel. This essential technology uses data from manufacturers, retailers, shopping engines and other sources to pull like products together automatically while ensuring that two dissimilar products are never linked. CI's Product Unification technology is a key component in all CI services, helping to improve the online representation of products for manufacturers, retailers and other advertisers. It equips online marketers with a unique, important functionality that cannot be created or maintained manually. CI’s patented* Unification process interprets and understands the important data points about product information by using several key pieces of product data to determine unification eligibility. The process sees through any bad data using a system that takes into considerations factors such as manufacturer name consolidation and data interpretation algorithms. With unified product listings consumers can compare the same product across multiple reseller offerings easily. It provides a better shopping experience that typically results in higher conversion rates for online sellers. Unification allows for accurate and speedy placement on shopping engines with proper categorization of products into CI’s Universal Type-based Categories. Unification is the cornerstone of comparison shopping across a variety of sites by providing a singular product across multiple retailers.

*Channel Intelligence is the owner of U.S. Patent No. 6,917,941 entitled, “Method and Apparatus for Creation and Maintenance of Database Structure.”

Resources
	Resources > Learning Center > Technology TrueTag™ TrueTag™, a widely adopted proprietary technology, is a JavaScript-based tracking beacon that is located at millions of pages (product pages and shopping cart pages) online. This core Channel Intelligence (CI) technology serves as the platform for tracking and drives CI's proprietary sales reporting. This network of millions of pages and consumers gives unique depth and breadth to measurement of online advertising programs. TrueTag tracks referring site, loads, leads, carts, unique users and orders. TrueTag is also flexible enough to work with most marketing campaigns including manufacturer Web sites, shopping engines, e-mail campaigns, display advertisements and paid searches. TrueTag is the solution for measuring and managing traffic generation, site usage, leads and sales attribution with the partners and providers that CI customers select. With TrueTag technology, CI is able to both measure and report on the effectiveness of advertising and marketing campaigns From Search to Sale. ____________________________________________________________ Unification CI has created the patented Product Unification technology that links many different representations of a product together to create a single representation of that product across the online channel. This essential technology uses data from manufacturers, retailers, shopping engines and other sources to pull like products together automatically while ensuring that two dissimilar products are never linked. CI's Product Unification technology is a key component in all CI services, helping to improve the online representation of products for manufacturers, retailers and other advertisers. It equips online marketers with a unique, important functionality that cannot be created or maintained manually. CI’s patented* Unification process interprets and understands the important data points about product information by using several key pieces of product data to determine unification eligibility. The process sees through any bad data using a system that takes into considerations factors such as manufacturer name consolidation and data interpretation algorithms. With unified product listings consumers can compare the same product across multiple reseller offerings easily. It provides a better shopping experience that typically results in higher conversion rates for online sellers. Unification allows for accurate and speedy placement on shopping engines with proper categorization of products into CI’s Universal Type-based Categories. Unification is the cornerstone of comparison shopping across a variety of sites by providing a singular product across multiple retailers. *Channel Intelligence is the owner of U.S. Patent No. 6,917,941 entitled, “Method and Apparatus for Creation and Maintenance of Database Structure.”