Beyond Impressions and Clicks: New Metrics for Measuring the Effectiveness of Display Advertising CampaignsChannel Intelligence, Inc. Published: October 2010
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With recent studies showing that fewer people are clicking on display ads, advertisers are looking for new ways to accurately measure the effectiveness of their display advertising campaigns. Channel Intelligence has taken a fresh look at the traditional metrics and has developed several innovative methods for measuring the direct and indirect influence that display ads have on consumer buying behavior. These methods include measuring (1) the immediate response to display ads by consumers who do not click on ads, (2) the influence that display ads have on other marketing programs, and (3) the overall sales lift that occurs from consumers who were targeted with display ads. |
Leveraging Marketing Experts for More Effective Shopping Engine ManagementChannel Intelligence, Inc. Published: July 2008
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This whitepaper examines the types of solutions available and what to expect when working with a vendor to manage your shopping engine channel. Turning over the management of the shopping engine channel to specialists can give retailers’ immediate access to technology and expertise for improved performance and increased revenue, while reducing the ad spend resulting in more dollars for the same budget. |
Guided Product Search: How Product Attributes Help Online Retailers Increase Sales |
This white paper reviews the current state of product attribute use in online shopping channels and gives insight into the future trends retailers can look forward to. In addition, it presents an automated solution that allows retailers to provide the necessary data to comply with new attribute data requirements with minimal changes to existing shopping feed procedures. |
Maximizing Profits with Last Revision: May 2006 |
Comparison Shopping Engines (CSEs) like Shopping.com, Shopzilla, NexTag, Yahoo! Shopping and others can provide an excellent ROI when used effectively by online retailers. A marketing strategy that is based on the unique behaviors of the CSEs allows retailers to maximize the ROI of each advertising dollar at the CSEs. By analyzing the product-level profitability of each CSE, online retailers can target their marketing budget to those products that are profitable to advertise on these sites. |