Insight into Performance of Advertising Partners Right Down to the Product Level
Detailed, accurate reporting is a must-have for any marketer, whether CI is working on your behalf or you’re managing this channel yourself. In order to effectively manage and maximize advertising dollars, you need proper insight into the performance of each advertising partner – down to the product level.
CI offers a robust set of easy-to-use reports designed to give you customized success metrics and drill-down analysis of each shopping engine, category, product or order, helping you determine which adjustments can improve the overall success of the program.
For any retailer looking to maximize the profitability of their marketing initiatives, these shopping engine reports are an essential resource that facilitate more informed business decisions through analyzing the metrics and success of shopping engines.
Exceptional reporting functionality lets you:
- Easily view and compare performance from shopping engine to product category and individual SKU
- Know the Return-on-Ad-Spend (ROAS) for each product with each shopping engine
- Quickly identify top performing products and product categories for bidding to improve placement
- Identify and eliminate unprofitable products from your shopping engine campaigns
- View product ROI and profitability in one view – cost of sales, ROAS, product margin, gross and net profit margin/loss, net profit per order, and breakeven CPC
- Maximize ROI and profits using graphical trend reports
Contact us today for a consultation.
