Channel Intelligence | Manufacturer Where-to-Buy

Performance Channel > Overview

Maximizing Sales with Consumers Ready to Buy

Channel Intelligence offers robust where-to-buy capabilities connecting manufacturers with a large retailer network through the Where-to-Buy 5.0 solution. This enables both manufacturers and retailers to capitalize on the large number of consumers visiting manufacturer web sites each year. Manufacturer web sites are often the initiation point of commerce as a vast majority of consumers are beginning their product research there. The research confirms it – 58% of consumers visit manufacturer sites more than 12 times a year to learn more about products. And 93% purchase the product they researched in the retail channel*.

Where-to-Buy 5.0 makes the path to purchase for consumers clear, direct and more effective.

“ I have been very pleased with CI’s services and the results received this far and look forward to expanding our program outside of the U.S."

Web and Digital Creative Director - Garmin International

Where-to-Buy 5.0 is your complete online and local where-to-buy solution. You can provide your customers a direct buying path to preferred retail partners. Your customers have trust and affinity for your brand – help them seamlessly purchase your products from their desired point of purchase. You have FOUR purchase point options: 1) from you if you sell direct, 2) from online retailers, 3) from multi-channel retailers offering buy online and pick up in store, as well as 4) from local retailers where the product of interest is in stock.

Where-to-Buy 5.0 Benefits

Manufacturers

Retailers

Increase product sales through direct where-to-buy functionality.
Provides retail partners a cost-effective, high-converting marketing program.
Eliminates buying distractions and competitive cross-sells at retailer sites.
Improves the consumer’s shopping experience.
Access to a team of experts that help manage the program.
Detailed sales tracking to measure channel performance.

Access to lower and more effective cost per sales than other advertising programs.
Current stock and pricing data is optimized and up to date, enabling equal competition amongst sellers.
Inclusion on the where-to-buy page serves as an endorsement by the manufacturer
Conversion rates are typically double that of other CSEs
Complete visibility into the participating manufacturers unlike other CSE networks

With Where-to-Buy 5.0, manufacturers can quickly send high converting referrals to retail partners, while retailers increase online and local sales.

* "How the Best Manufacturer Web Sites Drive Sales (Hint: Through Other Stores)", a Joint Study with Channel Intelligence Highlights and Forrester Research, Inc., July, 2009.