Webinar #1

Beyond Impressions and Clicks:

New Metrics for Measuring the Effectiveness of

Display Advertising

Download the recorded webinar today!

Presented by Steven Roth

VP, Performance Marketing

Channel Intelligence, Inc.

Webinar Summary:

With recent studies showing that fewer people are clicking on display ads, advertisers are looking for new ways to accurately measure the true effectiveness of their display advertising campaigns. 

Channel Intelligence has taken a fresh look at the traditional metrics, and has developed several innovative methods for measuring both the direct and indirect influence that display ads have on consumers’ buying behavior.  These methods include measuring (1) the immediate response to display ads by consumers that do not click on ads; (2) the sales lift that occurs from consumers that were targeted with display ads; and (3) the influence display ads have on other marketing programs.

Join us for the first webinar in the new Performance Marketing webinar series, Beyond Impressions and Clicks, Thursday, November 19 at 2:00pm EST. Learn more about the best ways to measure and improve the effectiveness of your display advertising campaigns.