A common occurrence in eCommerce is the variation of how manufacturer part numbers (MPN) a.k.a. model numbers are represented by retailers and publishers. ModelIQ provides both the translation and standardization of these manufacturer part numbers to help marketers understand the various MPN synonyms for a particular product.

For publishers needing to show like items on one product page for price comparisons, this technology is critical. Using a patented product unification process, ModelIQ is able to determine the consensus MPN across multiple retailers and publishers as it understands the associated synonyms ensuring all like products are paired together in Channel Intelligence's (CI) database.

Having all MPN synonyms in the CI database enables retailers to improve product placement on unifiable products in categories such as computers, electronics, appliances and hardware resulting in higher match rates at each publisher site where they list their products. In addition, through ModelIQ consensus data and synonyms can be provided to publishers to better understand how to interpret inbound data from its merchants.

In the example below, the retailer’s MPN is automatically “translated” to the value used by each publisher. Understanding the synonyms makes this process possible.