Whether on search portals such as Google, MSN and Yahoo! or comparison shopping engines such as Shopzilla, NexTag and PriceGrabber many consumers use the search box to locate products. Because of this it is important that product listings include detailed and complete item names. Optimal item names incorporate key attributes such as brand, model number, resolution, gender, product type, color etc.

Attributes are often times the keywords used by consumers when searching for products online. It is important for marketers to understand their products and use the correct formula based on product context to create item names for their products. ItemNameIQ leverages attributes harvested using the AttributeIQ technology to create and assemble optimal item names based on the product’s contextual category.

In the example below two key elements of the product name are missing. A consumer looking for a men’s running sneaker would likely never see this product because gender and product type are missing.