Prior to the Internet consumers were not only able to see the products they were interested in buying they were able to touch them as well. The Internet does not provide the option to physically touch and see products so it is essential that complete product information, especially images, is made available to aid online consumers in the buying process.

Having one of these messages in the place of a product image hurts a marketer's bottom line and typically results in poor conversion rates.

Not only will missing images lower conversion rates they create a poor shopping experience for consumers and negatively impacts both a manufacturer’s and retailer’s branding. To help marketers prevent this issue, Channel Intelligence offers ImageIQ™ which provides missing images using consensus data from within Channel Intelligence’s database or from publicly available data.