In February 2005, Channel Intelligence hosted the inaugural Channel Summit. The event was a huge success and drew over a hundred manufacturers, retailers, and other industry experts to sunny Orlando, FL.
In an effort to help support it's ever growing client base in 2007, CI modified the Channel Summit conference by offering a series of smaller conferences throughout the year to focus on hot topics and issues facing eCommerce marketers, publishers, agencies, and others.
2008 Event Calendar:
June 17, 2008
Anaheim Marriott
Los Angeles, CA
July 9, 2008
Marriott Marquis
New York, NY
Channel Intelligence hits the road Summer 2008!
Event Series: Effective Where-to-Buy Strategies for ManufacturersThis series is designed for manufacturers to learn how to maximize website traffic and increase product sales through channel partners with innovative and cost effective programs.
Our Road Show is an exclusive event, by invitation-only, for leading manufacturers in the following industry verticals: Consumer Electronics, Computing, Hardware, Tools, Appliances and Toys.
January 22, 2008
The Rosen Plaza Hotel
Orlando, FL
Conference Summary
Today’s Web shopper is more savvy than ever before which means marketers must continue to reinvent themselves, their brand and their marketing strategy in order to stay competitive. Consumers use the Web as their primary resource to both research and buy products which means it’s imperative for marketers to understand who their consumers are, what interests them, where they shop online, how they shop online as well as understanding which mediums influence local store purchases. Balancing all of this is complicated enough but adding on the additional responsibility of applying metrics to ensure budget dollars are allocated to right marketing initiatives can be daunting for many marketers.
Here are just a few of the companies who attended:
Best Buy, Proctor & Gamble, Provantage, Motorola, Beall’s Inc, Seta Corporation, Xerox USA, NetShops, Philips, Anthropologie, Baby Center, ShopNBC, Lexmark, bebe Stores, Overstock.com, Benchmark Brands and Hanover Direct.