Effective Shopping Network with Consumers Ready to Buy

The Channel Intelligence (CI) Ad Network lets you tap into a valuable marketing medium where a vast majority of consumers are beginning their product search: the product pages on manufacturers’ web sites.

If you’re a retailer, you can increase sales while lowering your cost per sale in a highly effective advertising network that lets you reach consumers ready to buy. Find out more about the: If you’re a manufacturer, we will work with your unique channel sales strategy to stimulate sales and improve referrals to your channel partners. Find out more about the:

The research confirms it – 58% of consumers go first to the manufacturer’s site to learn more about products. And 46% are going there to buy or find where to make a purchase*. With the CI Ad Network, the path to purchase for your customer is clear, direct and more effective.

The Basics – How the CI Ad Network Works

• Consumers click a “Buy Now” link on a product page on your site to see where they can buy the product (online or local), including price and in-stock information.

• When the consumer selects their preferred online retailer, they are taken directly to the product page on that retailer’s site where they can buy immediately with zero distractions.

• Retailers pay on a cost-per-action (CPA) basis only when a sale is made - no costs for curiosity clicks.

Since consumers are acting on the referral of a trusted manufacturer brand, the conversion rates are excellent – twice that of regular comparison shopping engines!

With thousands of retailers and hundreds of manufacturers, the CI Ad Network is already the 6th largest comparison shopping engine – this is one network you can’t afford not to be a part of!

“Channel Intelligence has provided a turnkey solution that lets us point ready-to-buy customers to our resellers. Our resellers appreciate the added sales support and the ease of providing accurate information on price and availability.
Jim Deitzel, Web Manager

* “Approximately 20% of customers said that they came to manufacturer web sites specifically to buy items. An additional 25% said that they came to the web site specifically to research which other stores – both online and offline options – had the item of interest in stock.” Must-Haves for Manufacturer Web Sites, a Joint Study with Channel Intelligence Highlights a Critical Stop on the Customer Purchase Path, Forrester Research, Inc., June 26, 2007