Publishers such as Amazon.com and Google Product Submit now require retailers to deliver key attributes in order to list products on their sites, and other comparison shopping engines (CSEs) are following their lead. Retailers and manufacturers that are able to provide these attributes will achieve greater visibility and sales from these shopping channels.

AttributeIQ ensures that relevant product attributes are automatically extracted from the marketer's online product catalog to power guided product search at the leading online marketplaces and CSEs as well as for use on their own site. By narrowing the product search using product attributes, consumers are able to quickly find the products they are looking for online. This results in more qualified and better converting consumers.

For example, a consumer searches for “sweater” on Google Base and then narrows the search to just include the Ralph Lauren brand (see below). Only 54% of the Ralph Lauren sweaters on Google Base will appear because not all retailers provide “Ralph Lauren” as the brand for these products.

AttributeIQ™ provides:

• Automated discovery of attributes within descriptive text
• Translation of attribute values to the values expected by each shopping channel or normalized based on the marketer's site
• Delivery of attributes to shopping channels that accept attributes, including Amazon, Google Base and MSN Shopping.
• Integration of manufacturer-authorized content (when available) to fill gaps in a retailer's data