SellCast > Product Data Optimization
Optimize Your Product Data to Ensure Correct Placement and Optimal Searchability on Shopping Engines
When a brick-and-mortar retailer selects products to advertise in a Sunday circular, they expect every one of those products to appear in the circular. The publisher ensures that every product appears exactly how the retailer wants it to appear. But this isn’t always the case when retailers advertise products on shopping engines.
Shopping engines, like the circulars in the Sunday newspaper, allow consumers to research and compare products before selecting a retailer for final purchase. But in many cases, a significant number of products that the retailer chooses to display on these sites fail to appear at all. Or the products may show up in a location that’s less than optimal. As a result, the effectiveness of your advertising dollars drops significantly.
Shopping engines attempt to list their merchants’ products properly. But with thousands of retailers and tens of millions of products available for sale, it’s nearly impossible for each retailer’s products to get the attention they deserve. The sheer volume and complexity of the data is too great on this scale.
Channel Intelligence has built innovation technologies designed to both optimize and correctly place retailers’ products for optimal performance on shopping engines to help resolve this problem.
Three components of a retailer’s product data directly affect its success in shopping engines.
- Accurate and Complete Product Content – Sending accurate product identifiers, such as model number, UPC, manufacturer name, ISBN, etc., is critical to ensure that all your products are listed with like products on shopping engines. This is especially important in categories such as electronics, computers, appliances, hardware, toys, books and video games – as well as a growing number of soft goods categories.
- Click here to see an example of how ModelIQ™ helps ensure accurate and complete product data
- Correct Product Placement – Correctly categorizing products into the category tree of each shopping engine is a must to ensure that each product is listed where consumers expect to find it.
- Click here to see an example of how CategoryIQ™ works to correctly place your products in the right categories
- Optimized for Search – Consumers find products on shopping engines either through guided navigation built into the site or through the product search option. You can help more consumers find your products by providing product data that’s optimized for search.
- Click here to see how AttributeIQ™ and KeywordIQ™ optimize your products for search